Web 2.0!

Arguing about what precisely should qualify as Web 2.0 is like arguing about what qualifies as "Must See TV". It's all marketing and buzzwords, trying to create some cohesive singular movement out of a collection of technologies, ideas, and business models. Caring about "Web 2.0" is like caring if your Classic Caesar dressing is really "zesty" or not, like the label says. - DephexTwin from a Digg discussion.